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Ford's Cookie Policy

At Ford, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain what cookies are; the purpose of those used on Ford websites; and what options you have to control or delete them – if you decide you want to.

Click here to manage your cookie preferences

What is a Cookie?

Almost every website uses cookie technology. A cookie is a small file which a server downloads to your personal computer (PC) or mobile when you visit a website. When you next return to the site using the same device, your PC checks to see if it has a cookie that the website recognises. If it has such a cookie, it communicates with the website and enables the website to read the information held in that.  This allows the site to recognise that the browser has been visited before and, in some cases, may alter the content shown to reflect this.

You can find more information about cookies at:


What Cookies do we use?

The cookies used on this website have been categorised below.


Category 1 – ‘Strictly Necessary’ Cookies

These cookies are essential in letting you move around the website and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for such as shopping baskets or e-billing, cannot be provided.

Strictly Necessary Cookies

Cookie Cookie's Description
RT This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. This cookie contains information on the users session to support Akamais cache functionality 
BA This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. The users bandwidth results are stored within this cookie to help ensure the bandwidth test isn't repeated for the same user repeatedly for the Akamai cache functionality
AKA_A2 This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. This cookie is used for Akamais advanced acceleration feature, which enables DNS Prefetch and HTTP2 Push.
_boomr_akamaiXhrRetry This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser.
__cfduid Used by Fords content delivery network, Cloudflare, to optimize application performance, identify trusted web traffic and avoid malicious attacks
backToMainUrl When the user accesses a parallel running site within GUX, the url they are leaving, is stored, so when the user clicks back to main site, this back to main url cookie url is used.
JSESSIONID This cookie is used by Ford to keep users logged in & keeps session context until a period of inactivity occurs
test Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.
cookie-configuration Used to store a users cookie opt-in settings. This is neccesary for thr websites GDPR compliance
guxfoe-cookiedisclaimer
Used to store if a user has previously seen the Cookie Disclaimer bannee which contains legal information that describes to user what actions are performed with the use of cookies on the Ford website
CookieConsent Used to store a users cookie opt-in settings. This is neccesary for thr websites GDPR compliance
lz_last_visit
Used to store information for the Sophus live chat service
lz_userid Used to store information for the Sophus live chat service
lz_visits
Used to store information for the Sophus live chat service
opus_auth When the user logs into My Ford, this cookie is created to indicate that the user is logged in
PREF Stores your video player preferences for embedded YouTube videos
GPS Used to register a unique ID to enable tracking based on geographical GPS location for embedded YouTube videos from our official YouTube channel 
YSC Used to register a unique ID to monitor what videos from YouTube you have seen for embedded YouTube videos from our official YouTube channel 
VISITOR_INFO1_LIVE Used by YouTube to measure a users bandwidth to determine whether they get the new player interface or the old.
yt-remote-device-id Stores your video player preferences for embedded YouTube videos
yt-player-headers-readable Stores your video player preferences for embedded YouTube videos
yt-remote-connected-devices Stores your video player preferences for embedded YouTube videos
yt-player-bandwidth Stores your video player preferences for embedded YouTube videos
yt-remote-session-app Stores your video player preferences for embedded YouTube videos
yt-remote-cast-installed Stores your video player preferences for embedded YouTube videos
yt-remote-session-name Stores your video player preferences for embedded YouTube videos
yt-remote-cast-available Stores your video player preferences for embedded YouTube videos
yt-remote-fast-check-period Stores your video player preferences for embedded YouTube videos
unsupported-browsers-overlay-counter Used by Ford to determine whether to show the unsupported browser overlay when a user has visited the site with an unsupported browser
frontend
Used to store a random ID which ensures that a user can be uniquely identified as a guest or logged -in user
frontend_cid Used to store a random ID which ensures that a user can be uniquely identified as a guest or logged -in user
OGPC This cookie enables the functionality of Google Maps
OGP This cookie enables the functionality of Google Maps
ak_bmsc This cookie is used by Akamai to optimize site security by distinguishing between humans and bots
bm_sv This cookie is necessary for the Akamai cache function. A cache is used by the website to optimize the response time between the visitor and the website. The cache is usually stored on the visitor’s browser. The users bandwidth results are stored within this cookie to help ensure the bandwidth test isn't repeated for the same user repeatedly for the Akamai cache functionality 
persist:root Used by Ford to pass through vehicle selection data from the Dealer Select & Configurator application into Cart & Checkout applications
digitaldata Used by Ford to pass through vehicle selection data from the configurator application into Cart & Checkout applications
vehicleData Used by Ford to pass through completed vehicle configuration selections through to Cart & Checkout applications
url Used by Ford to pass through referring URLs between Ford applications (from Configurator to Checkout)
catalogId Used by Ford to pass through vehicle selection data from the configurator application into Cart & Checkout applications
pricingData Used by Ford to pass through vehicle pricing attributes from the configurator application into Cart & Checkout applications
requestUrl Used by Ford to pass through referring URLs between Ford applications (from Configurator to Checkout)
timestamp Used by Fords Account service to synchronise logged-in status between Ford websites
isCookiePolicyAccepted Determines if user has accepted the site's cookie policy as described on the cookie banner
PKCE.VERIFIER Used by Ford Account service to ensure a secure authentication process
PKCE.CHALLENGE Used by Ford Account service to ensure a secure authentication process
DPJSESSIONID Session cookies used to manage state affinity in the Ford FMA Account journey
AS_JSESSIONID Session cookies used to manage state affinity in the Ford FMA Account journey
PD-S-SESSION-ID Session cookies used to manage state affinity in the Ford FMA Account journey
PD_STATEFUL_* Session state cookies used by the SAML service to maintain state during multi-step handshakes for the Ford FMA Account journey
SessionCTX_* Session state cookies used by the SAML service to maintain state during multi-step handshakes for the Ford FMA Account journey
app_id Used to distinguish between various Ford applications
fma_verifier Verifies the validitiy of log-in requests for security purposes
fma_challenge Verifies the validitiy of log-in requests for security purposes
guxacc-cookiedisclaimer Used to store if a user has previously seen the Cookie Disclaimer bannee which contains legal information that describes to user what actions are performed with the use of cookies on the Ford website
acc-unsupported-browsers-overlay-counter Used by Ford to determine whether to show the unsupported browser overlay when a user has visited the site with an unsupported browser
com.adobe.reactor.dataElementCookiesMigrated Used in context with the cache-function on the website, this cookie is facilitating data transfer between Adobe DTM and Launch applications
3pm-sw-policy#state This cookie is used to speed up content delivery on websites using Akamais adaptive acceleration feature which continuously applies performance optimisations for website load time
GED_PLAYLIST_ACTIVITY Stores your video player preferences for embedded YouTube videos
v2/tracker Session storage used by Brightcover Video Player to signify that version 2 of the Player is in use
t3D Cookie used to support animations & rendering of website carousels & galleries
tADe Cookie used to support animations & rendering of website carousels & galleries
tAE Cookie used to support animations & rendering of website carousels & galleries
tC Cookie used to support animations & rendering of website carousels & galleries
tMQ Cookie used to support animations & rendering of website carousels & galleries
tnsApp Cookie used to support animations & rendering of website carousels & galleries
tPL Cookie used to support animations & rendering of website carousels & galleries
tTDe Cookie used to support animations & rendering of website carousels & galleries
tTDu Cookie used to support animations & rendering of website carousels & galleries
tTE Cookie used to support animations & rendering of website carousels & galleries
tTf Cookie used to support animations & rendering of website carousels & galleries
tADu Cookie used to support animations & rendering of website carousels & galleries
fcam_refresh_token Used by Ford Credit Account Manager to maintain user sessions within the Ford Account Dashboard area
fcamSsoToken Used by Ford Credit Account Manager to maintain user sessions within the Ford Account Dashboard area
selectedVin Used by Ford Account Dashboard to store your current vehicle's VIN to pass to other linked Ford applications (such as Service Booking)
*SAML* Session state cookies used by the SAML service to maintain state during multi-step handshakes for the Ford FMA Account journey
CIPD-S-SESSION-ID Required to complete Ford Account Registration & login journeys
CISESSIONIDPR02* Required to complete Ford Account Registration & login journeys
fma_YmFuYW5h Ford account uses this to determine if visitor has been verified as unauthenticated
gdprBannerInteracted This cookie stores a flag to determine whether or not to display the Cookie Banner on the Ford Account service depending on if you have seen & interacted with the banner previously 
cookiePreferences This cookie is used to store your preferences selected on cookie banner for the Ford Account service
vehicleCode Stores the current vehicle ID for the vehicle selected within Ford forms to ensurethe correct product is selected within the form 
catalogId Stores the current catalogue ID for the vehicle being configured for functionality of the configuration experience
persist:dataModel Used by Ford to pass through vehicle, finance, inventory and order data from the Dealer Select & Configurator applications into Cart & Checkout applications
hasReduxDataLoaded The cookie is used by Ford to determine whether your order information has passed correctly from Configurator to Cart & Checkout and if the application needs to refresh any changes you have made
LOGIN_INFO Stores your video player preferences for embedded YouTube videos
hmcSelection Used by Ford to store selections made on the Ford 'Help Me Choose' application so that the application can remember your selections when you return to the tool
yt.innertube::nextId Used by the YouTube Video Player to store information about the video to be shown after current video
yt-remote-device-id Used by the YouTube Video Player to store information about the device you are using to watch a video
yt.innertube::requests Stores your video player preferences for embedded YouTube videos
yt-player-bandaid-host Used to determine the optimal video quality based on the visitor's device and network settings.

Category 2- ‘Performance’ Cookies

These cookies collect information about how our visitors use the website. For example, it enables us to know which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. It is only ever used to improve how our website works.

Performance Cookies

Cookie Cookie's Description
_hjIncludedInSample
This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels
_hjRecordingEnabled This value is set when a Hotjar recording starts. It is used to see if the user is already recording this particular session.
_hjRecordingLastActivity This gets updated when a Hotjar visitor recording starts and when data is sent through the WebSocket (the visitor performs an action we record). This is later removed if the session becomes inactive and gets readded if the session resumes.
_hjTLDTest This checks if cookies can be loaded on the site by Hotjar, and is removed shortly afterward
hjViewportId Sets a unique Hotjar ID for the users session. This allows the website to obtain data on visitor behaviour for statistical purposes.
__hssrc Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
__hssc This cookie keeps track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
__hstc The main cookie for tracking visitors for the HotJar Hubspot integration. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk This cookie is used to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
ajs_group_id Used with Hotjars Segment integration to track users website behaviour anonymously for performance monitoring
ajs_user_id Used with Hotjars Segment integration to track users website behaviour anonymously for performance monitoring
_pk_uid
Used with Sophus analytics to calculate session data via a client identifier
incap_ses_# (e.g. incap_ses_123) Injected by iPerceptions Content Delivery Network provider to optimize application performance, identify trusted web traffic and avoid malicious attacks. Incapsula DDoS Protection and Web Application Firewall: The cookie on which HTTP requests are related to a certain session (AKA visit). Re-opening the browser and accessing same site is supposed to be considered different visits. In order maintain existing sessions (i.e. Session Cookie)
_s3_id.*
(e.g. _s3_id.41.83e0)
Used with Sophus analytics to calculate usage and campaign data via a client identifier that is randomly generated.
_s3_ses.*
(e.g. _s3_ses.41.83e0)
Used with Sophus analytics to calculate session data via a client identifier that is randomly generated.
dtCookie
Tracks visit across multiple requests for Dynatrace performance monitoring 
dtLatC Measures server latency for Dynatrace performance monitoring
dtPC Used by Dynatrace to identify proper endpoints and ideal location for performance montoring
dtSa Used to store contextual information of user actions to persist across pages for Dynatrace performance monitoring
rxsession Tracks visit across multiple requests for Dynatrace performance monitoring
rxlatency Measures server latency for Dynatrace performance monitoring
rxpc Used by Dynatrace to identify proper endpoints and ideal location for performance montoring
rxvisitid Sets a unique visit ID for the session for Dynatrace performance monitoring
rxVisitor Sets a unique visitor ID for the user for Dynatrace performance monitoring to identify the visitor to correlate sessions
rxvt Stores timestamps for Dynatrace performance monitoring to identify when sessions start & end
rxec Used by Dynatrace to manage the availability and performance of the site and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring.
internalNavigationID When the user navigates the site, the internal navigation identifer is stored in local storage and can be used for analytics purposes to understand how a user navigates
_hjid This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.. This allows the website to obtain data on visitor behaviour for statistical purposes.
ipe.308.pageViewed Stores the number of visited pages in the current session for use with iPerceptions voice of customer survey analytics
ipe.308.pageViewedCount Stores the number of visited pages in the current session for use with iPerceptions voice of customer survey analytics
ipe_308_fov Stores the first page view for use with iPerceptions voice of customer survey analytics
ipe_s Prevents multiple invitation attempts for the iPerceptions survey 
iperceptions.com Stores visitor ID with history of previous website visits (time, ID, domain) and survey invitations shown for use with iPerceptions voice of customer survey 
visid_incap_# (e.g. visid_incap_123) Injected by iPerceptions Content Delivery Network provider to optimize application performance, identify trusted web traffic and avoid malicious attacks. Incapsula DDoS Protection and Web Application Firewall: The cookie on which sessions are related to a specific visitor (visitor representing a specific computer) in order to identify clients which have already visited Incapsula.
IPinvite.0f951b34-192b-4030-bfd3-b44c0f04aa61 Stores metadata on the iPerceptions Universal Code including: the device category (desktop, tablet, mobile) returned from a device detection library, the language (English, French, ...) of the user's browser, the URL where the Universal Code engine is located & the URL where triggers definitions are located for use in iPerceptions voice of customer survey analytics
IPengine Used to cache the iPerceptions Universal Code engine in client side storage to improve performance by minimising the number of required HTTP requests required for use in the voice of customer survey analytics
ipe.308.winning Used to store the list of triggers that the user can be invited for on their visit so that rates for each trigger are only evaluated once per visit for use in iPerceptions voice of customer survey analytics
IPdef.0f951b34-192b-4030-bfd3-b44c0f04aa61 Used to cache the Universal Script triggers definitions in client side storage to improve performance by minimising the number of required HTTP requests required for use with the voice of customer survey analytics
nlbi_* (e.g. nlbi_2192711) Injected by iPerceptions Content Delivery Network provider for load balancing cookie which ensure requests are sent to the same origin server.
psyma_ip_block Prevents an iPerceptions survey that was running from appearing if a Psyma survey had already been issued to the user
psyma_participation Prevents a user being invited more than once to the Psyma survey. If deleted, this will cause the survey to appear constantly.
s_cc Used to determine if cookies are enabled for anonymous Adobe Analytics performance monitoring
s_cp_pers Used to collect & persist the details of the last email campaign a user clicked through to the site from for Adobe Analytics performance monitoring
s_fid Sets an anonymous fall-back unique visitor ID for the user where the Adobe s_vi cookie cannot be set due to 3rd party restrictions for Adobe Analytics performance monitoring
s_p_s_prop8 Used to collect & persist the traffic source type which referred the user for Adobe Analytics performance monitoring
s_p13_pers Used to collect & persist internal campaign codes from internal links within the website for Adobe Analytics Peformance monitoring
s_sq Used to collect information about the links clicked on by users for anonymous Adobe Analytics performance monitoring
s_suite Used to collect the Adobe report suite ID relating to the site that the user is viewing
s_vi_*
Sets an anonymous visitor ID with date & time stamp to identify unique visitors for Adobe Analytics performance monitoring
ruxitagent_*_Store (e.g. ruxitagent_c1248d9aea60111f_Store) Used by Dynatrace to cache the last monitor beacon response, which contains the configuration for the real user monitoring JavaScript library for Dynatrace. It doesn't store any user-related data in localStorage
TCID Used with Sophus analytics to calculate usage and campaign data via a client identifier that is randomly generated.
TCSess Used with Sophus analytics to calculate session data via a client identifier that is randomly generated
v_starting Used to indicate the start of a visit to capture where the user came from
AMCVS_###AdobeOrg Used as a flag indicating that the session has been initialised for use in Adobe Experience Cloud services
AMCV_###AdobeOrg Used to identify a unique visitor ID that can be used by Adobe Experience Cloud services
s_p30_pers Used to collect & persist the details of the last Ford campaign a user clicked through to the site from for Adobe Analytics performance monitoring
s_p17_pers Used to collect & persist the details of the last display campaign a user clicked through to the site from for Adobe Analytics performance monitoring
demdex Used to assign a unique ID to a site visitor so that Audience Experience Cloud products can perform basic functions such as visitor identification, ID synchronization, segmentation, modelling and reporting. Only used for targeting purposes where user has opted into Targeting & Advertising cookies & primary Audience Manager cookies are collected in conjunction
s_ecid Used to store a copy of the Adobe Experience Cloud ID to allow persistent ID tracking in the 1st-party state and is used as a reference ID if the AMCV cookie has expired
dtDisabled
Used by Dynatrace to control Real User Monitoring based on beacon response
dtsrVID
Used by Dynatrace to identify the last view visible in Session Replay
dtsrE Used by Dynatrace to manage the availability and performance of the site and the impact on user experience in the form of deep transaction tracing, synthetic monitoring, real user monitoring, and network monitoring.
dtsrTID Used by Dynatrace to control enablement of recording based on configuration, beacon response or opt-out API
_hjAbsoluteSessionInProgress This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjClosedSurveyInvites Cookie used by HotJar that is set once a visitor interacts with a Survey invitation modal pop-up. It is used to ensure that the same invite does not reappear if it has already been shown.
_hjDonePolls Cookie used by HotJar that is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not reappear if it has already been filled in.
_hjMinimizedPolls Cookie used by HotJar that is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.
_hjShownFeedbackMessage Cookie used by HotJar that is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the visitor navigates to another page where it is set to show.
_hjTLDTest Cookie used by Hotjar to store different URL substring alternatives to ensure the the most generic cookie path is used so that cookies can be shared across subdomains (where applicable)
_hjUserAttributesHash User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.
_hjCachedUserAttributes This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.
_hjLocalStorageTest This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie
ipe.308.pageViewedDay Used by iPerceptions to help the pageViewedCount reset properly to ensure an accurate count.
ipe.308.url_history_* Used by iPerceptions to return URL of the previous page
ipe.308.domain Used by iPerceptions to return the current domain, excluding the subdomain. This is used to make sure the URL_history cookies have the proper domain.
IPengine Used to cache the Universal iPerceptions Script engine in client side storage to improve performance by minimising the number of required HTTP requests required.
AWSALB Used by Sophus EDX who use the Amazon Web Services Elastic Load Balancing functionality for routing client request on their server
AWSALBCORS Used by Sophus EDX who use the Amazon Web Services Elastic Load Balancing functionality for routing client request on their server
_pk_id.* Used with Sophus analytics to calculate session data via a client identifier
_pk_ses.* Used with Sophus analytics to calculate session data via a client identifier
hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.
_hjIncludedInPageviewSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.
_hjIncludedInSessionSample This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's daily session limit.
_hjFirstSeen This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
mf_* Mouseflow uses this cookie for storing anonymous information about the current session only
mf_user Cookie used by Mouseflow for checking  if the user is new or returning. No other user information is stored in this cookie
_pk_ref.* (i.e. pk_id.8.33ba) Used with Sophus analytics to calculate session data via a client identifier

Category 3 – ‘Functionality Cookies

These cookies allow the website to remember any choices you make. This could include your user name, language or the region you are in, and provide more enhanced, and personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you’ve customised.

They may also be used to provide services you have asked for, such as watching a video or commenting on a blog. Information collected by these cookies may be anonymised and therefore cannot track your browsing activity on other websites.

Functionality Cookies

Cookie Cookie's Description
mbox Used by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites 
mboxEdgeCluster Used by Adobe Target to provide the ability to test which online content and offers are more relevant to visitors within the Ford websites 
optprg-visited-car-informations-v2 Used by Adobe Target for retargeting of users who have abandoned the B&P Journey. Information used in the popup displayed.
optprg-popups-disable Used for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups. 
lp_custom_id Used to disqualify users from Adobe Target tests
popup_information Used for Adobe Target to limit the number of times /duration of 15 mins a user sees the retargeting popups. 
dl-last-search-location Stores the user's last search location, so when they re-enter Dealer Locator, their last entry is pre-populated
dl-last-search-type Stores the user's last search type criteria, so when they re-enter Dealer Locator, their last search type is pre-populated
guxfoe.previousHierarchy When the user visits the site, the hierarchy is stored in local storage and can be used for onsite personalisation
guxfoe.previousSiteSection When the user visits the site, the section is stored into this cookie and can be used for onsite personalisation
check Used by Adobe to determine if a visitor supports cookies. Set each time a visitor requests a page
at_check Used by Adobe Target to determine if a visitor supports cookies. Set each time a visitor requests a page
messenger_live_chat_https://www.ford.ie/_117326051686317_0 Used for the functionality of the Facebook messenger chat service 
dl-last-search-input Stores the user's last search type criteria, so when they re-enter Dealer Locator, their last search type is pre-populated
ai_session Azure cookie used by Ford Personalisation service for page tracking for onsite persinalisation & targeting
ai_user Azure cookie used by Ford Personalisation service for page tracking for onsite persinalisation & targeting
ARRAffinity Azure cookie used by Ford Personalisation service for affinity between client and server
FPS_Cache__LastViewedVehicle Collects visitor last viewed vehicle value for use in targeting & personalisation for Fords onsite personalisation service 
FPS_Cache__LastViewedVehicle_TS Collects visitor last viewed vehicle value with timestamp for use in targeting & personalisation for Fords onsite personalisation service 
FPS_Cache__RecentlyViewedVehicles Collects visitors recently viewed vehicle values for use in targeting & personalisation for Fords onsite personalisation service 
FPS_Cache__RecentlyViewedVehicles_TS Collects visitors recently viewed vehicle values with timestamp for use in targeting & personalisation for Fords onsite personalisation service 
FPS_Target_RVV Collects visitor last viewed vehicle value for use in targeting & personalisation for Fords onsite personalisation service 
opt-gux-ie This cookie holds a timestamp that is generated once the user completes their Ford Account pre-registration request to verify whether the user has completed this process on the same device and browser to automatically sign in. Without this cookie, no automatic sign-in occurs
otpTSpwrt This cookie holds a timestamp that is generated once the user completes a password reset on their Ford Account to verify whether the user has completed this process on the same device and browser to automatically sign in. Without this cookie, no automatic sign-in occurs
inventoryShowroomFunctional Used by Ford to store information required for the Inventory application to function (such as sorting & grouping search results functionality)
inventoryShowroomReturnConfig Used by Ford to store information related to previous configuration so that users can be returned to the correct URL 
vin When a user enters a valid VIN entry, it is stored into a cookie so it will be used when re-entering the sync application, the VIN entry field is pre-populated from the cookie VIN value
LivePersonID Used in conjunction with the HumanClickKEY cookie to gather usage data related to a visitor's visit to a LivePerson customer's website. The information gathered is essential for determining whether LivePerson's hosted services should launch on the visitor's browser. This cookie is set when LivePerson's services initiate monitoring.
HumanClickKEY The session key of a visit.Used for usage data related to the visitor's visit on the customer's website. For example: to identify a visitor's session on a customer's website, to monitor the pages viewed by the visitor on the customer's website, and the time spent by the visitor on pages of the customer's website.
HumanClickACTIVE Acceptance test cookie.Used to determine whether a cookie can be set on a browser. This cookie is set when LivePerson's services initiate monitoring.
HumanClickSiteContainer ID_ Used to allow LivePerson to distribute usage of its services across a cluster of servers (for load balancing purposes). This cookie is set when LivePerson's services initiate monitoring on the applicable customer's website.It is used for sites on the Federation server; and details which element (container/session) in the Federation server is assigned to the visitor.
lpCloseInvite Added in order to prevent the rare situation of repeat invitations occurring. The cookie is dropped to avoid an invitation being displayed twice.
HumanClickCHATKEY Creates a unique key to identify each chat session. Used for security purposes to identify each LivePerson chat and voice communication session. This cookie is set when the visitor to the customer's website requests an engagement within a chat or voice session with the customer.
LPit Used by LivePerson to allow the system to optimize its service. It is set when the visitor to the customer's website requests to engage in a chat session with the customer.
LPVID Visitor ID as identified in Conversational Cloud. Identifies a browser as long as cookie is not deleted.
LPSID-SiteID Current active (or last) monitoring session.
LPSessionID Current active (or last) monitoring session.
LPVisitorID Visitor ID as identified in LivePerson. Identifies a browser as long as cookie is not deleted.
lpLastVisit- Last visit timestamp
lpTabId Tab identifier - uses to share LivePerson data between different browser tabs
lpPmCalleeDfs For cross domain communication logic
LPCID-SiteId Token for retrieving conversation data in the client only.
LPCKEY-SiteId Token for retrieving conversation data in the client only.
Storage_expiration-SiteId timestamp for last storage usage (used for secure storage logic)
lpStrMap manages storages keys (used for secure storage logic)
UIConf Stores conversation settings (features, logic etc.)
lpMessaging- Stores the JWT token and authentication code in messaging scenarios for messaging window recovery on navigation and cross tabs
-lpuw session state
idpLastSiteId Last site id for Remember me functionality
idpLastDomain Last domain used for login for Remember me functionality
session_id Conversational Cloud agent session identification
WSHumanClickServer Logical name of appserver handling the site
WSHumanClickWebSession Appserver web session identifier
WSHumanClickSiteNumber Site identifier
agentSessionKey Agent session identifier in the appserver
s.browser For transports based on HTTP (long-polling and callback-polling), CoBrowse sends a HTTP cookie with the handshake response, marked as HttpOnly, called s.browser. The cookie identifies the browser. See BAYEUX_BROWSER for details. Cookie is removed when the browser is closed.
inventoryShowroomFinanceAppData  Used by Ford to store & send finance data between Ford applications 
inventoryShowroomToNgcFinanceData Used by Ford to store & send finance data between Ford Inventory & Configurator applications to pre-load finance forms and information
ngcToInventoryShowroomFinanceData Used by Ford to store & send finance data between Ford Inventory & Configurator applications to pre-load finance forms and information

Category 4: Targeting/advertising Cookies

These cookies are used to deliver adverts more relevant and suited to you and your interests. They’re also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember what websites you have visited and this information is shared with other organisations such as advertisers. Quite often, targeting cookies will be linked to site functionality provided by the other organisation.

Web Beacons

Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count the number of users who have visited these pages.

Web Beacons collect only limited information, these include a cookie number; the time and date of a page view, and a description of the page where the Web Beacon resides.

We may also carry Web Beacons that are placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the level of effectiveness of a particular campaign.

Targeting/Advertising Cookies

Cookie Provider Cookie's Description
demdex Adobe Audience Manager Used to assign a unique ID to a site visitor so that Audience Manger can perform basic functions such as visitor identification, ID synchronization, segmentation, modelling and reporting for targeting purposes
dextp Adobe Audience Manager Records the last time Audience Manager made a data synchronization call with data provider ID & timestamp for targeting purposes
dpm Adobe Audience Manager Used to record that a call from Adobe Audience Manager or the ID service is passing in data for synchronization or requesting an ID for targeting purposes.
ev_sync_dd Adobe Audience Manager (EverestTech) Used by Adobe to link anonymous analytics data into a visitor profile and help provide a personalised experience through the website, marketing and advertising.
everest_g_v2 Adobe Audience Manager (EverestTech) This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
everest_session_v2 Adobe Audience Manager (EverestTech) This cookie is used by Adobe and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
anj AppNexus Xandr Contains data denoting whether a cookie ID is synced with AppNexus Xandr partners which enables the ability to use data from outside the platform on the platform
icu AppNexus Xandr

Used to select ads and limit the number of times a user sees a particular ad for the AppNexus Xandr platform

It contains information such as the number of times an ad has been shown, how recently an ad has been shown, or how many total ads have been shown.

uids AppNexus Xandr Contains a base 64 encoded JSON object which contains external unique randomly-generated values that enable other Prebid Server demand partners to distinguish browsers and mobile devices. It is used the AppNexus Xandr Prebid Server demand partners to select advertisements for delivery by the Platform and to measure the performance of, and attribute payment for, those advertisements.
token AppNexus Xandr Used as a security measure containing a unique value only to verify the origin of opt-out requests for AppNexus Xandr
usersync AppNexus Xandr

Contains data denoting whether a cookie ID is synced with AppNexus Xandr partners

ID syncing enables our partners to use their data from outside the Platform on the Platform. (See our platform privacy page for more info.)

bounce AppNexus Xandr Used by AppNexus Xandr to determines if a visitor leaves the website straight away for use in advertising targeting
sess AppNexus Xandr Used by AppNexus Xandr to test whether a browser is configured to accept cookies
uuid2 AppNexus Xandr Contains a unique randomly-generated value that enables AppNexus Xandr to distinguish browsers and devices. It is matched against information - such as advertising interest segments and histories of ads shown in the browser or device - provided by clients or other third parties and is used to select more relevant advertisements for delivery, and to measure the performance of, and attribute payment for, those advertisements.
ANONCHK Bing Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation
MUID Bing Used to store anonymous Microsoft user ID. Used by Bing to allow synchronising of the ID across Microsoft domains & to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation 
MUIDB Bing Used to registers data on visitors from multiple visits and on multiple websites from Bing search advertising. This information is used to measure the efficiency of advertisement on websites & to ensure that clicks from adverts are verified for reporting purposes and for personalisation 
_fbp Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
ATN Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
fr Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
tr Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
AA003 Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
atdmt.com Facebook Used by Facebook to deliver, measure and improve the relevancy of their advertising and to deliver a series of advertisement products on Facebook 
gt_uid FPS (Ford Personalisation Service) When the FPS script is loaded, a GUID cookie is created, which contains a unique ID
GuxLastVisitedNameplate FPS (Ford Personalisation Service) When the user visits a nameplate page, the nameplate vehicle code is stored into this cookie and can be used for onsite personalisation
NID Google Used to store preferences in a unique Google ID to remember your information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on. These preferences can be used for optimised &/or personalised advertising on Google networks
AID Google Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices
DSID Google Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices
TAID Google Used for targeting purposes to store Google IDs so that your activity can be linked across devices (if you’ve previously signed in to your Google Account on another device), in order to show relevant & personalised advertising across all devices
DV Google Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising 
CONSENT Google Used to store Google Network advertising preferences for use in targeted advertising
HSID Google Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content
__Secure-HSID Google Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content
SID Google Used for security purposes to store digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time which allows Google to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorised parties. This can also be used for targeting purposes to show relevant & personalised ad content
test_cookie Google Used by Google to check if your browser supports cookies.
_gcl_au Google Used to monitor how many times people who click on ads end up taking an action on the site (e.g. making a purchase) to allow Google advertising to determine that you clicked an ad and later visited the site. Not used by Google for personalised ad targeting and persists for a limited time only
pagead/1p-conversion/# Google Used for targeting & performance purposes. Data is used for reporting, search query reports for optimisation purposes & time of day optimisations
pagead/1p-user-list/# Google Used for targeting purposes. Audience lists are built based on user interaction of pages on the website. Data is used for search optimisation and as seeds for similar audience lists both to improve performance of media spend.
SIDCC Google Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website.
SSID Google Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website.
__Secure-SSID Google Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website.
1P_JAR Google Used to store information about how you use the website and any advertising that you may have seen before visiting this website, in addition to being used to help customise advertising on Google properties by remembering your most recent searches, your previous interactions with an advertiser's ads or search results and your visits to an advertisers website.
ANID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
IDE Google Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising 
FLC Google Used by Google AdSense DoubleClick to limit the frequency of advertisements so that the user does not see the same advertisement repeatedly. This cookie expires when the session ends.
APISID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
SAPISID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
__Secure-APISID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
__Secure-3PAPISID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
__Secure-3PSID Google Used by for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising 
mt_mop Google (MediaMath) Used for targeting purposes to optimise ad relevance by utilising visitor data from multiple websites provided by the MediaMath ad-exchanage and Google
uuid Google (MediaMath) Used for targeting purposes to optimise ad relevance by utilising visitor data from multiple websites provided by the MediaMath ad-exchanage and Google
uuidc Google (MediaMath) Used for targeting purposes to optimise ad relevance by utilising visitor data from multiple websites provided by the MediaMath ad-exchanage and Google
id GroupM MInsights Used to record a unique ID for use in GroupM advertising targeting & optimisation and reporting & attribution
mdata GroupM MInsights Used to record a unique ID, timestamp & cookie version for use in GroupM targeted advertising
t/v2/activity GroupM MInsights Used to record information that takes place by a user (such as a landing page visit or a purchase) which can be used to learn more about the traits that characterise a given audience and may be used to build retargeting segments for GroupM advertising
syncdata_## GroupM MInsights Used to record a unique ID, timestamp & MInsights partner ID for use in GroupM targeted advertising
ov GroupM MInsights Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws
bcookie Linkedin Used to store a browser ID cookie for LinkedIn Advertising & Targeting purposes
BizoData Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising
BizoID Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising
BizoNetworkPartnerIndex Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising
BizoUserMatchHistory Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising
bscookie Linkedin Used to store a secure browser ID cookie for LinkedIn Advertising & Targeting purposes
L1c Linkedin Used to store a browser ID cookie for LinkedIn Advertising & Targeting purposes
lang Linkedin Used to remeber the users selected language version of the Ford website to potentially serve up content from LinkedIn advertising or pugins such as the share button in the stored language
lidc Linkedin Used for routing from LinkedIn Share buttons & advertising services
UserMatchHistory Linkedin Used for LinkedIn Insight analytics for reporting & personalisation of advertising. Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
s3_AE Sophus3 (Active Engagement) Used with Sophus Active Engagement service for offering contact forms to prevent repeated offerings
s3_AEsess Sophus3 (Active Engagement) Used with Sophus Active Engagement service for offering contact forms to visitors based on the navigation solely on the current website
s3timer Sophus3 (Active Engagement) Used with Sophus Active Engagement service for offering contact forms to visitors based on the navigation solely on the current website.
xdt_* (e.g. xdt_33) Sophus3 (Active Engagement) Used with Sophus Active Engagement service for re-engaging visitors based on the navigation across multiple websites
guest_id Twitter Used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content and may be used for targeted avertising
i/adsct Twitter Used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content and may be used for targeted avertising
personalization_id Twitter Used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content and may be used for targeted avertising
ct0 Twitter Used by Twitter.com in order to determine the number of visitors accessing the website through twitter advertisement content and may be used for targeted avertising
_dp Adobe Audience Manager Used to determine if Audience Manager can set other cookies in the demdex.net domain in a third-party context 
aam_uuid Adobe Audience Manager Used to assign a unique ID to a device so that Audience Manger can perform basic functions such as visitor identification, ID synchronization, segmentation, modelling and reporting for targeting purposes
AAMC_fordeu_0 Adobe Audience Manager Used to set region flag for Adobe Audience Manager
dst Adobe Audience Manager This is set by Audience Manager when there is an error sending data to a destination in the targeting workflow
aam_tnt Adobe Audience Manager This cookie is required to integrate Audience Manager with Target
ev_sync_nx Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
ev_sync_ix Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
ev_sync_ax Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
ev_sync_bk Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
ev_sync_fs Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
ev_sync_ox Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
ev_sync_pm Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
ev_sync_tm Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
ev_sync_yh Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
ev_sync_rc Adobe Audience Manager (EverestTech) Third-party, ad exchange-specific cookie that syncs a users Adobe Experience Cloud ID with the partner ad exchange. It's created for new visitors and sends a synchronization request when it has expired.
gglck Adobe Audience Manager (EverestTech) Used by Adobe for targeted ads and to document efficacy of each individual ad.
_uetsid Bing This is a cookie utilised by Microsoft Bing Ads to store a unique, non-personally identifiable ID representing a signed-in user. It allows us to engage with you if you have previously visited our website.
_uetsid_exp Bing This collects the epxiration date & time for the Signed In user ID Cookie for Microsoft Bing Advertising
_uetvid Bing This is a cookie utilised by Microsoft Bing Ads to store a unique, non-personally identifiable ID representing a unique user. It allows us to engage with you if you have previously visited our website.
_uetvid_exp Bing This collects the epxiration date & time for the unique visitor ID Cookie for Microsoft Bing Advertising
_uetmsclkid Bing Cookie used to track accurate conversions by user ID from click-throughs from Microsoft Bing Advertisements 
guestUserGUIDs Ford (FMA) Used by Ford Account service to link anonymous analytics data into a visitor profile and help provide a personalised experience through the website, marketing and advertising.
guestUserGuid Ford (FMA) Used by Ford to link anonymous analytics data into a visitor profile and help provide a personalised experience through the website, marketing and advertising.
ai_session FPS (Ford Personalisation Service) Azure cookie used by Ford Personalisation service for page tracking for onsite persinalisation & targeting
ai_user FPS (Ford Personalisation Service) Azure cookie used by Ford Personalisation service for page tracking for onsite persinalisation & targeting
ARRAffinity FPS (Ford Personalisation Service) Azure cookie used by Ford Personalisation service for affinity between client and server
FPS_Cache__LastViewedVehicle FPS (Ford Personalisation Service) Collects visitor last viewed vehicle value for use in targeting & personalisation for Fords onsite personalisation service 
FPS_Cache__LastViewedVehicle_TS FPS (Ford Personalisation Service) Collects visitor last viewed vehicle value with timestamp for use in targeting & personalisation for Fords onsite personalisation service 
FPS_Cache__RecentlyViewedVehicles FPS (Ford Personalisation Service) Collects visitors recently viewed vehicle values for use in targeting & personalisation for Fords onsite personalisation service 
FPS_Cache__RecentlyViewedVehicles_TS FPS (Ford Personalisation Service) Collects visitors recently viewed vehicle values with timestamp for use in targeting & personalisation for Fords onsite personalisation service 
FPS_Target_RVV FPS (Ford Personalisation Service) Collects visitors recently viewed vehicle values with timestamp for use in targeting & personalisation for Fords onsite personalisation service 
DV Google Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising 
UULE Google Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising 
.DDMMUI-PROFILE Google Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising 
XSRF-TOKEN Google Used for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised advertising 
xax_sync GroupM MInsights Used to record a unique ID, timestamp & MInsights partner ID for use in GroupM targeted advertising
RMOPTOUT GroupM MInsights Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws
optouts GroupM MInsights Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws
optout GroupM MInsights Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws
gdpr GroupM MInsights Used to verify the identity of consumers exercising their rights to make requests to MInsights under new data privacy laws
lissc Linkedin Used for routing from LinkedIn Share buttons & advertising services
fcookie Linkedin Used to store a secure browser ID cookie for LinkedIn Advertising & Targeting purposes
_pinterest_sess Pinterest Used by Pinterest to store a user's login state within a web browser.  It is updated whenever a user logs into (or out of) Pinterest. This cookie contains the user's Pinterest ID (a pseudo-random integer), along with the user's authentication tokens (if the user is logged into Pinterest) & relevant timestamps. If the user is logged out, authentication tokens are deleted, but cookie will still be present; as logged out user ids are used to optimise the user experience and measurement. 
_pinterest_ct Pinterest Used by Pinterst and contains a user id and the timestamp at which the cookie was created. This is the equivalent of the _pinterest_sess cookie for the in-app browser.  This cookie is set in Pinner's in-app browser and is set whenever the Pinner views offsite content from within the Pinterest app.
_pinterest_ct_mw Pinterest Used by Pinterst and contains a user id and the timestamp at which the cookie was created. It is set whenever offsite content (e.g. a 3rd party website) is loaded in Pinner's mobile browser. The Pinterest App opens content in the Pinner's mobile browser (instead of the in-app browser) whenever the Pinner clicks the "Open in …" button.  Also, we occasionally redirect the Pinner to the mobile browser (rather than in-app browser) experience
_pinterest_ct_rt Pinterest Used by Pinterst & contains a user id and the timestamp at which the cookie was created and is set whenever the Pinner visits an Advertiser's site which has the Pinterest Tag installed.
pixie AppNexus Xandr Contains data denoting whether a cookie ID is synced with AppNexus Xandr partners which enables the ability to use data from outside the platform on the platform
RUL Google Used by Google DoubleClick to determine whether advertisements have been properly displayed to ensure marketing efforts are more efficient.
_pin_unauth
Pinterest First party cookie used by Pinterest to collect a unique user ID to group actions across pages when the user can not be authenticated 
v3 Pinterest Session storage used by Pinterist to signify that version 3 of the Pinterest tag has been implemented.
_pinterest_ct_ua Pinterest Third party cookie used by Pinterest to collect a unique user ID to group actions across pages when the user can not be authenticated 

Controlling and deleting cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from Ford websites (or any other website in fact) you can do so by changing the browser settings. 

To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser. 

The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function or alternatively, you can visit http://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.

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