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Introducing the Ford Store


An exciting way to discover Ford

FordStores offer you a whole new way to shop and experience Ford.

Relaxed, informal and full of interactive technology, FordStores enable you to explore Ford cars, discover a range of useful, related services and choose what’s right for you.

Find a FordStore

focus in ford store

Easy to navigate

Everything about a FordStore is designed to make buying a new Ford easy and enjoyable. Vehicles are arranged in distinct ‘family’ zones so you can make quick, side-by-side comparisons. Others showcase a particular car which may be newly launched or represent our performance brand ‘ST’. In the Discover Ford zone you can also find out more about Ford vehicles and services in general. Or, if you fancy a little time out, head to the dedicated Relax Zone and enjoy a cup of tea, coffee or other refreshments.

Interactive learning

FordStores feature digital technologies to make learning about our vehicles and services fun and interactive. Using our dedicated App you can explore the Ford range on a tablet. And, where available, the impressive Ford Life Size Configurator lets you configure a Ford at near life size on the nine screen HD Power Wall. Personalise your Ford and then view it, outside and in, from all angles to ensure that it’s exactly what you want.

Interactive table
ford in a car saloon

Vignale Lounge

This dedicated environment is where you can explore Ford’s expression of luxury: Vignale. Enjoy personal service from a dedicated Relationship Manager, and explore the Vignale experience and product range with our interactive Vignale Touch Table.

black mustang in ford store

More coming soon

The first FordStores we opened proved to be a resounding success with customers. Today, there are more than 200 FordStores ready to welcome you in 20 countries across Europe and we have many more planned. So keep an eye out for one opening near you.

ford store

Even more in store

FordStores aren’t limited to new vehicles. Each one can also help you find a pre-owned Ford that’s been prepared to Ford’s own exacting standards. Business and Fleet customers will also find a dedicated Business Centre with specialist staff available on hand to help with everything from test drives to financing your Ford. Meanwhile, our dedicated Transit Centres look after the needs of those with commercial vehicles.



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