Ready, Set, Ford
1st - 30th November
Electrify your drive at the 261 Sales Event and discover incredible savings across the Ford range.
At Ford, we believe in going further. Pushing limits, taking the unexpected road, and proving you can always do more. For 120 years, we’ve been here to unlock human capability, empowering individuals, communities, and businesses to move with confidence. Whatever your next step looks like, there’s a Ford ready to help you take it.
Bring on your electrified future
The Ready Set Ford 261 Sales Event is your chance to get unmissable savings across the Ford range. With prices starting from €199 per month, discover exclusive, limited-time discounts, low monthly payments, and 0% APR offers across our plug-in hybrid and all-electric vehicles.
Don’t miss this opportunity to switch to a new Ford in 2026. Talk to one of our dealers or book a test drive online.
Explore SUVs
New All-Electric Puma Gen-E
Available from €199pm*
The electric SUV born to take on the city
Kuga Plug-In Hybrid
Available from €299pm*
The versatile plug-in hybrid built for family life
All-Electric Explorer
Available from €299pm*
The electric family SUV built for adventure
Ready to make the move?
Trade-in your old vehicle and put its value towards a brand-new Ford.
*TERMS & CONDITIONS:
There is up to a €3,016 customer saving available on Puma Gen-E vehicles when ordered between 1st - 30th November 2025 and registered by 31st March 2026. A further €1,000 Ford Options deposit contribution towards a Puma Gen-E is also available on 0% APR 3-year plans until 31st March 2026 to Ford finance customers only. Eligible retail and small business customers only. Terms and conditions apply. Offer available on selected vehicles only. At participating Ford Dealers only.
Finance Example: New Ford Puma Select: Retail Price† €28,900.00. Customer Deposit / Trade In €7,499. Finance Amount €21,401. 36 monthly payments of €198.63. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €14,250.00. Fixed APR 0%* (Annual Percentage Rate) as at 01/10/25.
†Excludes delivery & dealer related charges, includes Government Subsidies which are SEAI Grant and VRT Relief. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 25% is required. Rate quoted is correct as at 01/10/2025 and is subject to change. Offer available on selected Ford Puma Gen-E models ordered between 1st - 30th Nov 2025 and registered by 31st March 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
Finance Example: New Ford Puma 5dr Titanium: Retail Price† €29,900.00. Customer Deposit / Trade In €8,221. Finance Amount €21,687. 24 monthly payments of €198.88. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €16,906. Fixed APR 0%* (Annual Percentage Rate) as at 01/10/25.
†Excludes delivery & dealer related charges. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 25% is required. Rate quoted is correct as at 01/10/2025 and is subject to change. Offer available on selected Ford Puma models ordered between 20th Oct and 30th Nov 2025 and registered by 31st March 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
Finance Example: New Ford Kuga 5dr Titanium: Retail Price† €41,384. Customer Deposit / Trade In €11,087. Finance Amount €30,297. 24 monthly payments of €298.77. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €23,126. Fixed APR 0%* (Annual Percentage Rate) as at 01/10/2025.
†Excludes delivery & dealer related charges. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 25% is required. Rate quoted is correct as at 01/10/2025 and is subject to change. Offer available on selected Ford Kuga models ordered between 20th Oct and 30th Nov 2025 and registered by 31st March 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
Finance Example: New All-Electric Ford Explorer Select: Retail Price† €41,591.00. Customer Deposit / Trade In €12,600. Finance Amount €28,991. 36 monthly payments of €298.35. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €18,250.00. Fixed APR 0%* (Annual Percentage Rate) as at 01/10/2025.
†Excludes delivery & dealer related charges, includes Government Subsidies which are SEAI Grant and VRT Relief. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 10% is required. Rate quoted is correct as at 01/10/2025 and is subject to change. Offer available on selected Ford Explorer models ordered between 20th Oct and 30th Nov 2025 and registered by 31st March 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
Finance Example: New All-Electric Ford Capri Select: Retail Price† €43,770. Customer Deposit / Trade In €12,683. Finance Amount €31,087. 36 monthly payments of €328.80. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €19,250.00. Fixed APR 0%* (Annual Percentage Rate) as at 01/10/2025.
†Excludes delivery & dealer related charges, includes Government Subsidies which are SEAI Grant and VRT Relief. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 10% is required. Rate quoted is correct as at 01/10/2025 and is subject to change. Offer available on selected Ford Capri models ordered between 20th Oct and 30th Nov 2025 and registered by 31st March 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.