Ready Set Ford
Discover our 262 promotions
Electrify your drive.
At Ford, we believe in going further. Pushing limits, taking the unexpected road, and proving you can always do more. For 120 years, we've been here to unlock human capability, empowering individuals, communities, and businesses to move with confidence. Whatever your next step looks like, there's a Ford ready to help you take it.
Discover our latest promotions, across our range of vehicles including 0% APR* available across our passenger car range. In addition, there are savings of up to €2,7501 on selected models for 262.
It gets even better with our ‘Welcome to Ford’ saving for all new customers trading in a non-Ford vehicle against a new Ford. We have welcome savings ranging from €500 to €2,0002 available across the range. You can now save a total of €3,250 on a new Ford Puma this summer.
Don't miss this opportunity to switch to a new Ford. Talk to one of our dealers or book a test drive today.
Explore SUVs
New All-Electric
Puma Gen-E
From €229* per month at 0% APR
The electric SUV born to take on the city
Kuga
Plug-In Hybrid
From €329* per month at 0% APR
The versatile plug-in hybrid built for family life
All-Electric
Explorer
From €329* per month at 0% APR
The electric family SUV built for adventure
All-Electric
Capri
From €349* per month at 0% APR
The electric SUV with sports car soul
Ready to make the move?
Trade-in your old vehicle and put its value towards a brand-new Ford. Plus, with our 'Welcome to Ford' saving, all new customers could save between €500 and €2,000 when trading in a non-Ford vehicle against a new Ford. You can now save a total of €3,250 on a new Ford Puma this summer. T&Cs apply.
*TERMS & CONDITIONS:
1There is up to a €1,750 customer saving available on Puma Gen‑E Select vehicles when ordered and registered by 31st July 2026. A further €1,000 Ford Options deposit contribution towards a Puma Gen‑E is also available on 0% APR 3‑year plans until 31st July 2026 to Ford finance customers only. Eligible retail and small business customers only. Terms and conditions apply. Offer available on selected vehicles only. At participating Ford Dealers only.
2Terms and conditions apply. Offer only available to customers trading in a non-Ford car against a new Ford when ordered between 23rd June – 31st July and registered by 31st July 2026. €500 Welcome to Ford saving on Explorer, Capri, Puma Gen-E, Mustang Mach-E, Focus, Kuga, Tourneo Connect. €2,000 Welcome to Ford saving on Puma (ICE).
Finance Example: New Ford Puma Select: Retail Price† €30,166. Customer Deposit / Trade In €7,770. Finance Amount €22,466. 36 monthly payments of €228.22. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €14,250. Fixed APR 0%* (Annual Percentage Rate) as at 05/05/26.
†Excludes delivery & dealer related charges, includes Government Subsidies which are SEAI Grant and VRT Relief. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 25% is required. Rate quoted is correct as at 05/05/2026 and is subject to change. Offer available on selected Ford Puma Gen-E models ordered from 1st May - 31st July and registered by 31st July 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
*Finance Example: New Ford Puma 5dr Titanium: Retail Price† €30,890. Customer Deposit / Trade In €8,375. Finance Amount €22,515. 24 monthly payments of €228.58. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €17,029. Fixed APR 0%* (Annual Percentage Rate) as at 05/05/26.
†Excludes delivery & dealer related charges. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 25% is required. Rate quoted is correct as at 05/05/2026 and is subject to change. Offer available on selected Ford Puma models ordered from 1st May - 31st July and registered by 31st July 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
*Finance Example: New Ford Kuga 5dr Titanium: Retail Price† €41,422. Customer Deposit / Trade In €10,400. Finance Amount €31,022. 24 monthly payments of €328.17. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €23,146. Fixed APR 0%* (Annual Percentage Rate) as at 05/05/2026.
†Excludes delivery & dealer related charges. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 25% is required. Rate quoted is correct as at 05/05/2026 and is subject to change. Offer available on selected Ford Kuga models ordered from 1st May - 31st July and registered by 31st July 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
*Finance Example: New All-Electric Ford Explorer Select: Retail Price† €42,555. Customer Deposit / Trade In €12,475. Finance Amount €30,080. 36 monthly payments of €328.61. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €18,250. Fixed APR 0%* (Annual Percentage Rate) as at 05/05/2026.
†Excludes delivery & dealer related charges, includes Government Subsidies which are SEAI Grant and VRT Relief. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 10% is required. Rate quoted is correct as at 05/05/2026 and is subject to change. Offer available on selected Ford Explorer models ordered from 1st May - 31st July and registered by 31st July 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
*Finance Example: New All-Electric Ford Capri Select: Retail Price† €44,731. Customer Deposit / Trade In €12,925. Finance Amount €31,806. 36 monthly payments of €348.78. Total Cost of Credit €0. GMFV†† (Optional Final Payment) €19,250. Fixed APR 0%* (Annual Percentage Rate) as at 05/05/2026.
†Excludes delivery & dealer related charges, includes Government Subsidies which are SEAI Grant and VRT Relief. Model is shown for illustrative purposes only. †† The Guaranteed Minimum Future Value (GMFV) is payable if you renew or retain the vehicle at the end of the agreement. Further charges may be applied by your Ford Dealer subject to kilometre limits/ condition of the vehicle. *Lending criteria and conditions apply (Over18s only). To qualify for this Finance Offer, a minimum deposit of 10% is required. Rate quoted is correct as at 05/05/2026 and is subject to change. Offer available on selected Ford Capri models ordered from 1st May - 31st July and registered by 31st July 2026 at participating Dealers. Your motor dealer may be paid a commission fee by Ford Credit for arranging your finance agreement. You can ask the dealer for details of their commission arrangements and how much they may get. This is a Consumer Hire Purchase agreement provided by Ford Credit. Ownership remains with Ford Credit until the optional final payment is made. Bank of Ireland trading as Ford Credit is regulated by the Central Bank of Ireland.
