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Product Safety
At Ford, we have a long history of developing and implementing innovations that improve the safety performance of our vehicles across a wide range of real-world conditions.

Going as far back as 1927, when we introduced laminated glass windshields to prevent the glass shattering dangerously into small pieces and separating.

During the ‘50s, Ford engineers designed more effective braking systems and researched airbags. We also introduced front seat belts and child safety locks on rear doors, padded instrument panels and impact-resistant door latches.

In 1968, Ford became the first automaker to offer an antilock brake system, paving the way for the development of more sophisticated antilock systems.

Always forward thinking

The following decades have seen many other ingenious, smart and pioneering initiatives including, most recently, Inflatable Rear Seatbelt technology.

This sophisticated system is now available in the All-New Mondeo (the first Ford in Europe to offer this system). The vehicle is also the first Ford worldwide to offer Pre-Collision Assist with Pedestrian Detection: a technology that’s designed to detect people in the road ahead, or that could cross the vehicle’s path, and automatically apply the brakes if the driver fails to respond to warnings.

Rigorous processes for reassuring protection

Real-world safety data, driver behaviour, research, regulatory requirements and voluntary agreements provide much of the input into our safety processes. Two key programs include our safety design guidelines (SDGs) and public domain guidelines (PDGs).

1.The SDGs are Ford’s stringent internal engineering design guidelines. Not only do these meet all the regulatory requirements, they exceed them with a series of strict requirements and standards we set ourselves.
2.The PDGs are Ford targets that focus on helping to ensure our vehicles earn high ratings in relevant public domain and independent assessments.

Internally, Ford utilizes engineering analyses, extensive computer modeling, and crash and sled testing to evaluate the performance of vehicles and individual components.

These rigorous evaluations help to confirm that our vehicles meet or exceed regulatory requirements and our own even-more-stringent internal guidelines. We also run world-class, state-of-the-art crash-test facilities at Merkenich (Germany), and at our Dunton Technical Centre (England).

With Ford, safety always comes first.
Safer Driving
Research shows that in many instances, driver behaviour is a key contributing factor in vehicle accidents.

So to help mitigate this, we’ve developed and supported an array of programs and technologies: all designed to encourage safer behaviour on the roadways, for both experienced and novice drivers.

One key example is Ford Driving Skills for Life (Ford DSFL). This innovative and award-winning education program is free and with expert training provided by professional instructors, helps newly licensed drivers improve their motoring skills.
This hands-on training incorporates:
  • Recognising hazards on the road
  • Advanced car control
  • Judging speed and space
  • Minimising and handling distractions.
Ford DSFL was established in 2003 by Ford Motor Company Fund and Community Services, along with a panel of relevant experts.

The initiative is designed to teach young people skills beyond those they learn in standard driver education programs. And since launch, we’ve invested over $10.5 million to provide free, hands-on training to more than 6,100 young drivers in Belgium, Romania, France, Germany, Italy, Spain, the U.K. and Russia.
Thousands more have received training through our online programs and in 2015, the European team plans to expand training to Denmark, the Netherlands and Turkey. With plans to extent to additional countries in the future.