Cork, 1 June 2011
– As car sales increased by 10.4% last month on the same period last year, Ford reclaimed its number one position as the country’s best-selling car brand, according to statistics from the Society for the Irish Motor Industry (SIMI). Total sales in the month rose to 9,471 units versus 8,580 for May 2010. Ford, with 1,561 cars, or 16.5% market share, was the most popular brand, ahead of VW (13.2%) and Renault (10.9%).
In addition to winning the top placed car brand in sales last month, Ford’s Focus range with sales of 823 units was the top-selling model in Ireland.
“Car sales in May continued to benefit from the scrappage scheme and we are sure to see that continue into June as the June 30 deadline for the end of the scheme approaches,” says Eddie Murphy, Chairman and Managing Director, Ford Ireland. “Our overall performance was helped by the strong sales of the all new Ford Focus which thanks to the low emissions of the 1.6l diesel model qualifies for the scrappage scheme.”
In the commercial vehicle sector, sales rose by 75% to 1,277 units on the same period last year. However, this very healthy increase was influenced by higher taxation changes that will come into effect for the sector from June 1.