Global Focus – Ford’s new C-segment product family poised to achieve unprecedented scale
DETROIT, Jan. 11, 2010 – The next-generation Ford Focus revealed today at the North American International Auto Show delivers on the company’s promise to offer more products people really want while truly leveraging its global product and manufacturing strengths.
Up to 10 new models will be built on the new global C-segment platform, which replaces three platforms currently in production regionally. By 2012, the new platform will account for more than 2 million units of volume, providing Ford unprecedented scale and an opportunity to offer to customers around the world an array of new technologies and product features usually reserved for premium vehicles.
“Ford’s new C-sized family will be the strongest demonstration yet of how we’re harnessing the company’s global resources to deliver real customer benefits,” said Derrick Kuzak, Ford’s group vice president of Global Product Development. “The next-generation Focus is our C-segment flagship, offering technology you don’t expect in a C-car, feature content you would not expect in a C-car, and craftsmanship, materials and interior quietness you would not expect in a C-car. The scale we’re generating makes it possible to deliver all that.”
Globally, Ford expects its C-car volumes to double, from about 1 million units in 2008 to more than 2 million units by 2012. Plus, the new Focus is expected to be sold in 122 countries around the world.
The new Ford Focus will reach aggressively to achieve scale, with production beginning almost simultaneously in Europe and North America in late 2010 and vehicles set to reach dealerships in the first quarter of 2011, including Ireland.
Global product for global demand
The new Focus is positioned to appeal to a major – and growing – international customer segment. One in four vehicles sold worldwide is a C-segment vehicle. C-cars are the heart of the European car market, a mainstay in Asia-Pacific and growing in importance in The Americas.
Ford’s C-car plan reflects these market forces:
- U.S. small car sales – combined B- and C-segments – grew from about 14 percent of the market in 2004 to more than 21 percent now. Within five years, the C-segment alone could reach 25 percent of the U.S. market, according to Ford forecasters.
- In Europe, C-cars are an even stronger force, representing 30 percent of sales in a highly diverse segment.
- The segment accounts for approximately 25 percent of passenger car sales across the Asia Pacific and Africa region.
Developing appealing products that meet global customer expectations is a key facet of the ONE Ford strategy championed by Ford Motor Company President and CEO Alan Mulally. The heart of the strategy is to maximize the leverage of Ford’s product development investments.
The new C-car family from Ford will advance the ONE Ford strategy by offering a truly global product, with high degrees of commonality – about 80 percent – across all regions.