Ford celebrates Earth Day with the help of Eco-Driving programme
Cork, April 21, 2008 – To coincide with Earth Day on April 22, Ford is highlighting its specially developed Eco-Driving programme which is run in Germany.
To date, more than 10,000 drivers have benefited from the Ford Eco-Driving programme which has been running since 2000.
Drivers who adopt the Ford Eco-Driving style will see an average fuel saving of 25% and thus, a similar reduction in CO2 emissions. For the average driver this can mean a yearly saving of approximately €300 and a saving of 500 kilos in emissions.
“With the increased focus on the environmental impact of motoring, Ford, like other manufacturers, is striving to produce more environmentally-friendly vehicles”, said Eddie Murphy, Chairman and Managing Director of Ford Ireland. “But no matter what car you drive, the Ford Eco-Driving programme shows that by simply adopting different driving techniques, drivers can make a huge contribution to saving fuel and lessening the environmental impact of their driving”.
Among the techniques taught to participants in the Ford Eco-Driving programme are the following:
- How to drive in a smooth, relaxed style
- Changing lanes early
- Belt up, switch on ignition and set out immediately: don’t warm up the engine
- Keeping the revs down
- Guide to using gears:
- From 30kmh – 3rd gear
- From 40 kmh - 4th gear
- From 50kmh - 5th gear
- How to drive in stop-start traffic
- The price of underinflated tyres
It’s simple: change your driving habits and save yourself fuel and money. And the broader picture? If we all follow these guidelines, we could lower CO2 motoring emissions by 5.5 million tonnes a year.