Cork, April 21, 2008 – To coincide with Earth Day on April 22, Ford is highlighting its specially developed Eco-Driving programme which is run in Germany.

To date, more than 10,000 drivers have benefited from the Ford Eco-Driving programme which has been running since 2000.

 

Drivers who adopt the Ford Eco-Driving style will see an average fuel saving of 25% and thus, a similar reduction in CO2 emissions. For the average driver this can mean a yearly saving of approximately €300 and a saving of 500 kilos in emissions.

 

“With the increased focus on the environmental impact of motoring, Ford, like other manufacturers, is striving to produce more environmentally-friendly vehicles”, said Eddie Murphy, Chairman and Managing Director of Ford Ireland. “But no matter what car you drive, the Ford Eco-Driving programme shows that by simply adopting different driving techniques, drivers can make a huge contribution to saving fuel and lessening the environmental impact of their driving”.

 

Among the techniques taught to participants in the Ford Eco-Driving programme are the following:

It’s simple: change your driving habits and save yourself fuel and money. And the broader picture? If we all follow these guidelines, we could lower CO2 motoring emissions by 5.5 million tonnes a year.