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Ford Ireland Stories for 2008 - Summary of all press releases
New Fiesta arrives: Ireland’s love affair with iconic small car to continue
September 4, 2008 The all new incarnation of Ireland’s best selling small car, the Ford Fiesta, has just been launched. Having sold more than 160,000 units in Ireland since it was first introduced in 1976, the Fiesta is one of the best known and best loved cars in the country.
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Ford participates in unique car sharing project
August 22, 2008 - Cork is the first city in Ireland to have an innovative car sharing service which will be officially launched next month by the Minister for Transport.
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Bond movie role for new Ford Ka
August 15, 2008 - The highly-anticipated new James Bond adventure, ‘Quantum of Solace’, will feature a cameo appearance from Ford’s fresh-faced new model, the all-new Ford Ka.
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History of Ford plant in Cork goes to reprint
14 August, 2008 – Following brisk sales since its launch last October, the book 'Are you still below?', the only published history of the Ford Marina plant in Cork, has been reprinted.
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A century of Model T: how one car changed the world
7 August 2008 – This year, Ford is celebrating the 100th anniversary of the car credited with 'putting the world on wheels'. Henry Ford's iconic Model T, which brought the world into the age of the 'horseless carriage,' is also responsible for hundreds of innovations that jumpstarted the automotive industry as we know it. 
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Ford on top as new environmental VRT takes hold
1 August 2008 - Figures released from the S.I.M.I. (Society of the Irish Motor Industry) show that total car sales for the month were 16,464 - that is a 26% increase on the July 2007 figure.  Ford secured the number one position in the period with a sales total of 2,034 vehicles. 
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Fresh, funky and fun - introducing the all new Ford Ka
August 1, 2008 – The exciting new Ka, Ford’s fresh, fun and funky small car, will take centre-stage at the 2008 Paris Motor Show in October.
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Ford breaks 1 million mark as European sales rise
30 July 2008 – Ford Europe sold a record 1,003,700 vehicles in the first half of 2008, a rise of almost 2% on the same period last year. The 1 million sales threshold comes despite a general softening of the industry and the challenging economic environment.
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All-wheel-drive Ford Transit arrives in Ireland
July 22, 2008 – All-wheel-drive (AWD) is now available on Ireland’s best-selling commercial vehicle, with the arrival of the Ford Transit AWD. This new AWD Transit is specifically targeted at customers who frequently face low friction surfaces, adding more flexibility and reliability to their transportation needs.
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Ultra-low Ford Mondeo ECOnetic debuts in Ireland
27 June, 2008 – With the arrival of the new Mondeo ECOnetic in Ireland, Ford is offering its customers a version of the 2008 Semperit Irish Car of the Year that is ideally suited to the new CO2-based taxation system.
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New Focus Style Van with ESP as standard
13 June, 2008 – Ford’s leading position in the commercial vehicle (CV) market in Ireland is likely to be boosted by the recent introduction of the new Focus Style van. It replaces the successful Focus Mark II van, which has been the best-seller in its segment for the last several years.
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New Ford Focus RS on track as first details confirmed
12 June, 2008 – Ford RS is back and the all new Focus RS is on track! An early prototype of the fastest Focus road car to date is now undergoing performance and durability testing at the challenging Nürburgring Circuit in Germany in preparation for its launch in 2009.
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Ford 'allergy-friendly' garden takes bronze at Bloom Garden festival
30 May, 2008 – A specially designed Ford Allergy-Friendly Show Garden has taken bronze at the Bloom 08 garden festival. The garden show at the Phoenix Park, Dublin, held over the June Bank Holiday weekend, set the stage for the debut of the new Ford Kuga in Ireland.
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Ford announces July pricing
27 May, 2008 – Ford Ireland has announced prices for its range of cars in anticipation of the upcoming change in vehicle registration tax in July.
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Ford Kuga prices benefit from low emissions
27 May, 2008 – The new Kuga, Ford’s first entry in the compact SUV segment, is set to benefit from the Government’s emissions-based taxation regime starting in July.
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The new Ford Kuga arrives
May 2008 – The all-new Kuga is Ford’s first entry into the highly competitive crossover market and promises a blend of rewarding on-road driving quality and surprising off-road capability.
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Ford ‘Birdies’ to help Barretstown kids
9 May, 2008 – Professional golfer Claire Coughlan can count on some added support this season as she embarks on the European Tour – from the staff at the Kildare-based Barretstown camp for children living with cancer or other serious illness.
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BellissiMondeo! 2008 Irish Car of the Year for Ireland Management Team
2 May 2008 – Ford Ireland has confirmed that new Republic of Ireland manager, Giovanni Trapattoni, will have the use of a top-of-the-range new Ford Mondeo, the 2008 Semperit Irish Car of the Year, when he is in Ireland.
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Ford chief joins calls for ‘Mandatory ESP’
29 April, 2008 – Ford Ireland chief Eddie Murphy has called on legislators to make Electronic Stability Programme (ESP) mandatory on cars across Europe. The call came at an event at Mondello Park today to demonstrate the effectiveness of the technology on the new Ford Focus.
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Ford Eco Driving programme reduces environmental impact
April 21, 2008 – To coincide with Earth Day which falls this week on April 22, Ford is highlighting its specially developed Eco-Driving programme.
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Ford partners with Asthma Society
28 March, 2008 – Ford, the only car brand that offers a range of cars officially accredited as ‘allergy-friendly,’ has announced a partnership with the Asthma Society of Ireland as part of its campaign to improve the lives of the 470,000 people with asthma in this country.
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Ford out in front as vehicle market dips
4 March, 2008 – Ford was the best-selling vehicle brand in Ireland for the second month in a row in February, according to figures released today by the Society of the Irish Motor Industry (SIMI).
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Early-bird buyers win with Ford
29 February, 2008 – Pre-July savings on Mondeo and Focus models. What will the upcoming tax change in July mean? Should you buy your new Ford now or should you wait? Ford Ireland says “Buy Now”. Find out why.
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New Ford Focus range announced
19 February, 2008 – Ford Ireland has announced prices for the new Ford Focus, which arrives at Ford dealers nationwide this week.
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New generation small car previewed at Geneva
15 February, 2008 – Ford of Europe is reinventing its small car range for a new generation of customers in 2008, starting with a stylish and exciting all new Fiesta.
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Motorsport goes green as Maxol bioethanol powers Rally series
6 February, 2008 – Last Sunday’s (3 February 2008) launch of the Maxol E85 Ford Fiesta Sporting Trophy (FST) in Galway is a triumph for both Motor Rally and renewable energy in Ireland.
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Ford Focus makes music in new campaign
29 January 2008 – Ford's latest advertising campaign will focus on the music when it's aired in Ireland from February 18. In a clever feat of musical ingenuity, an orchestra playing instruments created entirely from car parts performs the soundtrack to the new Ford Focus television commercial.
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Ford geared up for tough start on Rallye Monte Carlo
18 January, 2008 – Just 53 days after ending its FIA World Rally Championship winning season with victory in Britain, back-to-back manufacturers' champion Ford launches its title defence on the legendary Rallye Monte Carlo (24 - 27 January).
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